Be a part of CalAtlantic Group, Inc. where building the dream of home from coast to coast is our mission. Our culture is established from great leadership and dynamic teams across the country, driven to become the preferred builder of choice for customers, employees and shareholders. As the nation’s fourth largest residential homebuilder, CalAtlantic Homes proudly operates in 19 states serving 43 major markets. As a talented organization with a long proven history of success, CalAtlantic provides you the opportunity to join this outstanding team in the new homebuilding industry.
The Sales Associate role provides an opportunity for someone to learn and develop skills to become Sales Counselor. The Associate will be working closely with experienced Sales Counselors to learn the new home sales business. The Associate will participate and be evaluated using division and company supported training programs to be eligible for promotion into a Sales Counselor position.
Responsibilities Will Include:
Utilizes sales and marketing resources in order to achieve the sales and closing goals for community
Actively drives traffic through initiating follow up phone calls to previous traffic and coordinating/hosting public and broker events
Promptly meets/greets prospective customers and collects completed registration cards from every customer
Actively tours prospective customers through the various home sites/lots to familiarize them with the community layout. Ensures that prospects understand where the home will be built, where property lines begin and end and where neighboring structures will be located. When visiting home sites/lots, ensures models are appropriately secured and proper signage indicating estimated return time is placed on the model entrance door
Engages in the company’s defined selling process during product tour to deliver effective sales presentation. Actively seeks to close prospective customers by asking multiple closing-related questions during presentation, including confirmation of return visit
Sells the benefits of the community, reputation of the company and the quality and design of company products, construction and service. Understands the power of the company’s brand and the unique customer value proposition in assigned communities
Effectively communicates the key differentiator touch points as to why the customer should purchase a home from CalAtlantic Homes versus other builders
Explains benefits of home design, construction quality and other green features that are showcased throughout the homes
Effectively discusses and explains the homebuilding and home buying process to customers in such a way that the customer feels knowledgeable and comfortable with the various touch points
Explains and processes sales documentation for prospective customers, including filling in information required to complete the company’s form of purchase and sale contract.
Performs all necessary follow-up to ensure successful closing of sales
Works collaboratively with other departments, teams and individuals, both inside and outside the company, to ensure that the entire process is seamless from set up of model homes to close of sale and delivery of homes
Proactively communicates and responds in a professional and timely manner to all external and internal stakeholders (managers, real estate brokers, homebuyers, etc.)
Informs management of opportunities, problems, progress and support needed, and works with sales management team to quickly and appropriately resolve issues
Manages backlog, maintaining strong lines of communication with customers post purchase decision
Resolves any issues or problems with customers to keep the process moving forward.
Coordinates and hosts broker previews, promotional events at assigned communities, etc.
Meets all reporting deadlines in a timely and consistent manner
Inputs, updates, and effectively utilizes data in the company’s Customer Relationship Management (CRM) system (or other systems as required by management) to drive sales activities in assigned communities
Prepares weekly update reports of prospective customer traffic to management
Develops knowledge of competitor policies, programs, pricing and products, as well as consumer demographics, in an effort to better define key differentiators for his/her assigned communities and provides helpful information to management
Monitors and shops competitive products, providing feedback to management
Works in various CalAtlantic communities in the market in order to gain knowledge about the homebuilding industry.
Completes all training programs within the division while working on the job and being coached by an experienced new home sales counselor.
Successfully passes all assessments in order to be considered for promotion. Learns the CalAtlantic CRM system. Must become proficient in its use as well as become proficient in producing a sales contract.
All of the following responsibilities will be trained on and these skills will be assessed as a basis for a Sales Associate’s promotion to a Sales Counselor.
Candidates Will Need to Meet the Following Qualifications:
College degree or equivalent working experience
Prior commissioned sales experience
Some working knowledge of residential real estate industry preferred , not a must
Proficient in Microsoft applications, including Word, Excel and Outlook
Valid Real Estate License, if required by law