The CalAtlantic Group

VP Sales and Marketing

Job ID
Houston, TX


Be a part of CalAtlantic Group, Inc. where building the dream of home from coast to coast is our mission. Our culture is established from great leadership and dynamic teams across the country, driven to become the preferred builder of choice for customers, employees and shareholders. As the nation’s fourth largest residential homebuilder, CalAtlantic Homes proudly operates in 19 states serving 43 major markets. As a talented organization with a long proven history of success, CalAtlantic provides you the opportunity to join this outstanding team in the new homebuilding industry.


The Vice President of Sales and Marketing is responsible for providing strategic leadership to the sales and marketing plans of his or her assigned Division with the goal of optimizing revenue, profit margin and market share.


This role is a great opportunity for a seasoned new home sales and marketing professional with a proven track record to join one of the nation’s largest and most-respected homebuilders.


Responsibilities Will Include:

  • Recruits, hires, evaluates, trains, develops and retains a productive and highly engaged sales & marketing department
  • Ensures that land acquisition policies, internal control procedures and practices are well understood and complied with
  • Oversees the development of sales meetings, training sessions, classes and seminars designed to enhance the skills of assigned sales representatives and marketing team
  • Works with sales manager(s) to coordinate the sales and closing process for assigned geography, leveraging national and local resources (e.g. marketing, communications, merchandising, mortgage operations)
  • Ensures achievement of established sales plan goals, while providing a superior customer service experience that is consistent with CalAtlantic Homes’ mission, vision and values
  • Works closely with design center staff/consultants to ensure that the correct options are being offered for sale and that they are packaged and priced appropriately
  • Supervises the planning and organizing of broker previews, promotional events and business meetings
  • Collaborates with other members of division management in the selection of land and the creation of product, bringing an in-depth understanding of the division’s markets, up-to-date consumer preferences and the competition to the discussion
  • Keeps senior management (including Division Presidents and corporate functional heads) informed of opportunities, problems, progress and support needed
  • Serves as the voice of the customer and protector of the brand
  • Develops and maintains close relationships with key broker and consumer groups
  • Works collaboratively with other team members to identify market trends
  • Periodically evaluates the team’s execution to ensure continuing improvement in consumer experience
  • Ensures sales representatives engage customers using Standard Pacific Homes’ defined selling process and related touchpoints by monitoring on-the-job performance, reviewing shop videos and role playing
  • Reviews customer survey (ex: customer satisfaction, grand opening, livability, homebuyer survey) and qualitative feedback to identify trends and patterns of customer preferences and potential gaps in execution
  • Collaborates with corporate marketing team on marketing strategy and the execution of marketing initiatives
  • Leads the divisional implementation and evaluation of marketing initiatives and sales programs
  • Enhances division marketing direction and strategy through market/consumer feedback
  • Develops and maintains current knowledge of competitor policies, programs, pricing and products, as well as consumer demographics and economic influences
  • Monitors and shops competitive products, providing feedback to division management to ensure appropriate personnel are kept abreast of consumer market trends
  • Prepares forecasts and undertakes other relevant business analysis for assigned geography
  • Works with sales manager(s), marketing manager and divisional management to set community pricing
  • Provides required reports to division, regional and corporate management in a timely and consistent matter
  • Supervises the planning and organizing of broker previews, promotional events and business meetings.


Candidates Will Need to Meet the Following Qualifications:

  • Solid knowledge of sales programs, policies and procedures
  • Understands homebuilding industry (its standards, practices and processes)
  • Ability to design and execute marketing plans that will drive qualified traffic to our sales centers
  • Ability to prepare, plan and deliver clear and persuasive sales presentations and teach others to do the same
  • Ability to communicate effectively both verbally and through clear, concise written messages
  • Ability to consistently set goals and meet deadlines (set up by self, others and management)
  • Experienced in utilizing business analysis, planning and customer management to achieve sales objectives
  • Proficient in Microsoft applications including Outlook, Word and Excel
  • Bachelor’s degree required with focus on Sales, Marketing, General Business, or a related field preferred
  • Minimum 5-10 years’ experience in homebuilding industry.


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